All entrepreneurs dream of building their brand and becoming a household name. Everyone wants to create the next Apple, Microsoft, Amazon, Gucci, Prada, Home Depot and more.
Obviously, it starts with choosing a strong brand name. A strong brand name is one that is memorable, unique, and relevant to your business. It is important to choose a brand name that you can trademark and that will help you to stand out from the competition.
Once you have done your due diligence and selected a strong brand name, you need to protect it. Here are a few ways to protect your brand name:
Register your brand name as a trademark.
A trademark is a word, phrase, symbol, or design that identifies and distinguishes the source of goods or services from those of others. You can register your brand name with the United States Patent and Trademark Office (USPTO).
Use your brand name consistently.
Once you have registered your brand name, it is important to use it consistently in all of your marketing and advertising materials. This will help to ensure that your brand name is recognized and remembered.
Educate your employees about trademark protection.
It is important to educate your employees about trademark protection and the importance of using your brand name consistently. This will help to ensure that your brand name is protected and that your employees are aware of their responsibilities.
Build a strong reputation for your brand.
A strong reputation is essential for any business. It is important to build a reputation for your brand that is based on quality, reliability, and customer satisfaction.
Be prepared to defend your brand.
If someone else is trying to use your brand name without your permission, you may be able to take legal action against them. This is known as trademark infringement. It is important to be prepared to defend your brand if necessary.
Come to Us
We have experience helping New York small business owners select strong brand names that can be protected by trademark. We help you navigate the choices you need to make, and then help with the filing. We also work to protect your trademark by sending cease and desists and handling settlements. It’s your intellectual property – we’ll help you protect it.
Francine E. Love is the Founder & Managing Attorney at LOVE LAW FIRM PLLC which dedicates its practice to serving entrepreneurs, start-ups and small businesses. The opinions expressed are those of the author. This article is for general information purposes and is not intended to be and should not be taken as legal advice.