When I first started my law firm three years ago, I did so because I wanted to practice law and work with people with whom I really wanted to engage. I wanted to get closer to people who had goals and ambitions for themselves and their families.
These are people who weren’t in it to just make a buck but who want to make a living and enrich the lives of their loved ones, employees, and, by extension, the families of their employees.
This was in stark contrast to my background in the corporate world where I served the needs of a company. That was a place where business wasn’t personal.
I also wanted to establish a different kind of law firm — one that stood out from others. A friend once told me about her experience hiring a lawyer. She found an advertisement where a lawyer billed himself as “the sociopath on your side.”
When I think about that ad, it reminds me of everything that’s wrong in law and in the world at large. We don’t need sociopaths on our side for any reason.
Instead, we need more of what we all learned about as children. No matter our upbringing or traditions, we’re all taught about decency, kindness, and compassion. We’re told to treat others how we want to be treated.
Our firm strives to live by this golden rule. We stand for integrity along with such other rare values. We’re here to help people sleep better at night, whether it’s by resolving a dispute amicably or successfully buying or selling a business or helping a dream come true.
I know that people don’t hire lawyers because they want to. Very few wake up saying, “Today will be a happy day when I find an attorney.” Instead, most often people are forced to consult a lawyer due to a dire need, or when they’ve simply exhausted their options.
I want our firm to be here to take care of people who come to us because they don’t know what to do next. Sometimes, people need a lawyer to help make things better, and I want us to be there to lend a hand.
You’ve probably heard lawyers compared to sharks. A lot of my colleagues even bill themselves as sharks, swimming in the deep and dark legal waters and ready to strike at a moment’s notice. A vivid image indeed. But not one that I share.
When people go on tropical vacations, only the most adventurous go diving with sharks. Those brave tourists climb into a cage and get lowered into the water while people on the boat toss bait to bring the frightening predators closer.
Do you know what is a much more popular attraction? Swimming with other highly intelligent and loyal creatures that are remarkably proactive when it comes to saving people: dolphins. Everyone can participate in that activity – you don’t need to have a death wish.
I tell every audience I can that LOVE LAW FIRM is the dolphin of the legal world.
If you want a shark, you can find one, just put a drop of blood in the water and see what happens. But you won’t find any at our firm. Here you’re going to find a group of intelligent and loyal people who are compassionate and want you to succeed.
Come swim with the dolphins!